A cinematic brand film for Craved This, a brand bringing chocolate and connection back to ritual through their intimate couples aphrodisiac. One of three parts of a brand launch campaign, it is built around a single scene of love and affection set in a quiet farm field in the Byron Bay hinterland, distilling the essence of the brand into a feeling rather than a pitch: warm, intimate and timeless.
Approach
It began with storyboarding, shaping a single scene that would carry the brand's feeling of love and affection. Shot with a small, intentional team, just myself on camera and the Craved This talent, in a quiet field in the Byron Bay hinterland. Keeping the crew lean kept everything focused on the emotion, the talent and the light.
Frames
Impact
As one of three videos in the launch, the film helped Craved This introduce itself with a clear, emotive identity from day one. Beyond the campaign edits, the shoot also produced website visuals and assets the brand can keep using, made to stay timeless rather than tied to a single moment.
