A commercial brand film for Bytropic Nutrition, made to anchor a campaign across social media, a hero film and website visuals. Built around the Byron Bay lifestyle, it places the product inside the everyday rhythm of the coast: the kitchen, the car, the surf and the water.
Approach
Pre-production followed by two shoots across two days. The first was an indoor day for the kitchen scenes and product close-ups; the second was a beach day for the car, surfing and underwater scenes. Throughout, we worked closely with the talent to capture the ideal Byron Bay lifestyle the product lives in.
Frames
Impact
Two days of filming gave Bytropic a versatile library of assets from a single production: a hero film, cut-downs for the social media campaign and stills and visuals for the website. One cohesive look, ready to carry the brand across every channel.
